Ack! We've been hacked! Tips to prevent and deal with social media hijacking.

It's every communications professional's nightmare. One of your organization's social media accounts is hacked, and suddenly there are icky, SPAM messages being broadcast to all of your followers and friends.

What's a nonprofit to do? In this video Marcos shares with us tips to prevent disaster, and what to do when the worst happens.

  • Tip 1: Have a tough password! Accounts get hacked most often because the password used is one on the so-called "rainbow list". The rainbow list is a list of passwords that are most commonly used. Hackers have programs that scan social media sites like Twitter automatically, allowing them to identify and exploit accounts that use these common words and phrases.
  • Tip 2: If your account is hacked, log in and change the password right away. Often times hackers will not bother to change the password to an account once it's hacked. See if you can log in, and then change the password right away if you can.
  • Tip 3: Register a mobile phone or device for your Twitter account. Have your main social media person register their mobile phone or device with the organization's Twitter account. They may never tweet from that phone, but having that registration will help you maintain at least some control over the account in the event that the password *is* changed after the account is hacked.
  • Tip 4: Use an application that allows others to tweet without having direct access to the account like HootSuite.
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