With any social media platform, if you're there, you need to really be there! Having a placeholder presence is not enough. Marcos recommends that nonprofit organizations make social media a daily activity -- not just once a week. His recommendations for each platform are:

• Facebook: One to two times a day
• Twitter: Two or more times a day
• LinkedIn: If you're on it -- once or twice a week

Before you puke, remember that you don't have to create all the content you send out! One of the best strategies you can do to develop strong followers is to *share* info from other sources that are relevant to your audiences. Sharing someone's comment, responding to them -- this is how you build your presence online.