When using social media on behalf of your nonprofit organization, you're expected to create a positive relationship with your audience, while at the same time maintaining your professionalism and organization voice.

In this video Marcos talks about how a person can mediate the tension between these two goals by knowing that it's okay to have multiple voices. Sometimes your organization is the voice of wisdom -- occasionally it's the voice of commiserating about the yuck Minnesota weather. 

There are benefits to being transparent that there is a person "behind the curtain", and it's up to you and your team to determine what the right mix of fun, personal and professional is.

Afterall, no one thinks that your logo is actually the one tweeting!