What are the risks and the rewards of having the individuals who do social media for your nonprofit organization clearly identified?

According to Marcos, the rewards can include the humanness and sense of personal identification that knowing of the people behind the screen. Even if they don't actively identify who's tweeting for them, failure of organizations to acknowledge in some way the humans behind social media can translate into a sense of stiffness that does not play well in the conversational social media space.

There are  risks to operating with this type of transparency though. Those who are identified should be similarly professional about their personal social media accounts, and may need to refrain from certain subjects to avoid conflict of interest.