Noah Keesecker, program manager for Springboard for the Arts, offers his personal collection of social media one-liners. These aphorisms, all short and to the point, offer ways to optimize your organization's use of social media, whether it's facebook, twitter, or a personal blog.

Noah's Social Media Advice:

• Use variety in your social media - but stay focused at the same time
• Play to individual strengths when handing out social media tasks
• Have fun!

Noah Keesecker, program manager for Springboard for the Arts, talks about common hashtag mistakes that he sees on Twitter. Often people want to tweet about a certain topic but decide to create a new, different hashtag. However, when you use a unique hashtag, you are missing out on the opportunity to tap into the informational stream of people already tweeting about that topic and, in fact, may miss out on a larger audience for your tweet.

Noah's Tips for Tweeting and Hashtags:

• Don't be afraid to use a hashtag people are already using
• Refrain from creating new hashtags, as that will set you outside the group of people already tweeting on your specific topic
• By using a common hashtag, you can actually garner more readership!

Noah Keesecker, program manager for Springboard for the Arts, gives a how-to on using social media as way to promote and share things with the public while keeping a unified, entertaining organizational voice. Organizational voice is how your organization, almost like a person, displays itself to the public via social media. To help you understand this he explains how Springboard for the Arts, an artist's advocacy and training organization, found and maintains its tone.

Noah's Tips on Using Social Media to Promote Your Organization's Mission:

• Unified Voice,
• Entertaining Yet Informative Posts,
• Use Facebook, Twitter, and Blogging as Tools,
• Colloquial Language,
• Refined Organizational Mission and,
• A Good Inter-Office Rapport

Kristina Proctor, the Marketing Communications Coordinator for Augsburg Fortress, talks about a couple of ways to more effectively search through the ocean of tweets.

Kristina Proctor, the Marketing Communications Coordinator for Augsburg Fortress, talks about the content and personality of your nonprofit's twitter account.

Social Media Consultant Nicole Harrison (@SocialNicole) talks about some common bad practices that she notices in the social media realm.

Nicole Harrison, a social media consultant (@SocialNicole), discusses how important it is for nonprofits to invest in social media now to remain relevant in the future. Social media has changed the way people communicate, gather and share information. Social media can help your nonprofit to find and create online communities of support for your nonprofit organization:

• Social media is not a fad, it has changed the way people communicate
• People now consult conversations and communities on social media when making decisions, such as, which nonprofit programs to support
• Building relationships on social media creates advocates for your nonprofit organization in the community If nonprofits are not present on social media they have no one to advocate for them to counteract negative messages

Steve Braker, from Worthwhile Films, talks about how he uses social media and about the different online groups and lists that he has created online to help nonprofits from MN.

Kyla Cromer, Nonprofit Freelancer, talks about the social media advantages that bit.ly offers. It is much more than just a boring URL-shortener.

Kat Kempe, the Civic Engagement Specialist for Ready 4 K, explains how her organization keeps a consistent yet interesting tone for all of their Tweets. She talks about how a nonprofit has to balance and coordinate a nonprofit's tweets.