Jeff Achen, the Interactive Media Strategist for GiveMN, tells the story of how GiveMN.org came to be and how it currently operates.

Jeff Achen, the Interactive Media Strategist for GiveMN, responds to a question by @IT_Innovation and offers his viewpoint on the biggest hurdle to engaging donors online. He emphasizes consistency and quality in your social media strategy.

Jeff Achen, the Interactive Media Strategist for GiveMN, explains how GiveMN works and how it can help your organization's fundraising efforts.