If the receptionist at your nonprofit takes a week off, does your organization stop answering the phone? Your nonprofit's social media shouldn't go on vacation when you do either!

Marcos offers his tips and tools for sharing social media responsibility. At the very least, have a designated person trained to respond to people via social media when your primary person is gone.

Tools like CoTweet and Hoot Suite allow you to give controlled access to different individuals. You can even assign posting tasks to different members of your social media team.