Marcos' top tip for standing out -- be a conversation starter. With Twitter's endless stream of information, and Facebook's mysterious algorithm muting your nonprofit's posts, trying to get your updates in front of folks may seem a daunting task.

Marcos recommends strategies for defying the odds. His first one is simply engaging in direct conversation with individuals who are talking about your cause, not just posting only about your organization.

Another idea, sometimes it's great to ask a question of your audience, or just strike up a conversation about some other casual topic, like the weather or what people are having with their coffee this morning. Not only do people like these types of occasional "off-message" posts, these interchanges also bring in that humanness that is real asset in social media spaces.