Social media moves fast! And it can be hard to track whether or not you're using Facebook, Twitter and others to serve your organization's mission sometimes.

A great strategy for keeping on message is using a Social Media Content Calendar. In this video Marcos tells us how he uses a calendar in a simple Excel spreadsheet to lay out broad messaging themes for each month of the year.

As each month and week approaches, Marcos drills down to specific messages and links -- defining which day they'll be sent out on and via which social media platform.

It's a great way for staying on top of it all, and most importantly, on top of your mission.