Nicole Harrison, a social media consultant (@SocialNicole), discusses how important it is for nonprofits to invest in social media now to remain relevant in the future. Social media has changed the way people communicate, gather and share information. Social media can help your nonprofit to find and create online communities of support for your nonprofit organization:

• Social media is not a fad, it has changed the way people communicate
• People now consult conversations and communities on social media when making decisions, such as, which nonprofit programs to support
• Building relationships on social media creates advocates for your nonprofit organization in the community If nonprofits are not present on social media they have no one to advocate for them to counteract negative messages